I am a marketing specialist, visual and system designer, as well as a strategic storyteller, graphic artist, production specialist, UI and UX designer, and web developer with expert command of the most current design tools. My experience includes long-term contracts with Fortune 700 companies, where my work was instrumental in achieving success in the marketplace and resulted in acquisitions by major national brands.
My background as a classically trained artist with a passion for typography, layout, and color psychology allows me to translate the emotional identity of the designated target audience into engaging visual experiences while being conscious of technical ramifications. I believe that design needs to be in service of function to achieve customer strategic goals and unique brand expression.
I am organized, thorough, flexible, and decisive. I feel very comfortable working within both technical and creative teams. My hands-on experience informs my style of leadership. I also enjoy interacting with clients - offering deep listening, compassion for pain points, competitive research, clarity in communication, and user-centered options.
I believe that bringing together team members from diverse backgrounds, experiences, skills, and perspectives can only help drive customer engagement.
I bring to the table my passion for clarity in visual and verbal communication, extensive experience in a variety of industries, understanding of technology platforms and tools, strong work ethic, curiosity, enthusiasm for creative collaboration and compassion for clients' pain points.
I integrate Generative AI in my workflows to accelerate ideation, streamline production, and push creative boundaries. This fusion of human creativity and AI-driven innovation allows me to craft designs and digital experiences that are both visually compelling and strategically optimized for engagement and performance.