Skills

Soft Skills:

  • Compassion-based design and development across various media and channels, with focus on addressing clients' needs and wants.

  • Enhanced communication skills with diverse stakeholders, external vendors, management, decision-makers, technical resources, developers, and other creatives

  • Critical and iterative thinking, creative problem-solving

  • Proficient user of Generative AI technology, skilled in evaluating available tools, prompt engineering, recognizing potential harms, and advocating for responsible use.

Strategic Marketing:

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  • Competitive AI-aided research and latest trend analysis,

  • Creative process development,

  • Advertising and Marketing campaigns,

  • Social Media campaign integration,

  • Brand strategy - refining and articulating clients' visions, values, and voices – translating ideas into actionable projects.

Graphic Design:

  • Brand Identity, 

  • Corporate Communications,

  • Magazine Ads, Editorial Art and Layout, Newsletters, 

  • Direct Mail, Postcards & Mailers, Invitations, Event Promotion, Signage, 

  • Publication Layout,

  • Catalogs, Journals, Annual Reports, 

  • Brochures, Datasheets, Salesheets & Fliers,

App Design

  • UX design and prototyping in Adobe XD, Figma, Sketch, Photoshop, Illustrator,

  • Design systems for Android and iOS, as well as desktop,

  • Functionality and interactions optimization,

  • Project management - interfacing between design and engineering,

Web Design:

  • Design, development, and implementation of custom, responsive HTML, CSS, PHP, JS, Drupal and WordPress

  • Updates and maintenance, technical consulting, troubleshooting,

  • Portals, promotional sites, micro-sites, landing pages, squeeze pages, web ads,

  • Database-driven content, e-commerce, payment gateways integration,

  • E-mail templates and campaigns, newsletters and signatures,

  • Web ads and banners - static images, animated GIFs, SVG graphics,

  • Social Media Integration - Facebook, Twitter, Vimeo, YouTube, Instagram, etc.,

  • Interactive content, forms, video, subscriptions.

  • On-page SEO

    • Site performance - optimization, speed, integrity, page authority, web vitals,

    • URL structure, HTML meta tags, PDF meta tags,

    • Internal and external links,

    • Keywords research,

    • Structured content.

  • Off-page SEO

    • Backlink building,

    • Social signals,

    • Brand mentions,

    • Directory submissions,

    • Social bookmarking,

    • Image/video sharing,

    • Guest posting.