Animated email banners

Challenge: Low email open rates hinder marketing campaign effectiveness.

Solution: Integrate vibrant animated banners into email outreach alongside traditional JPG images as a fallback option.

Results: Email campaign open rates doubled.

Benefits of Animated Banners:

• Increased Engagement: Animations naturally grab attention and stand out from static images, prompting users to open the email.
• Enhanced Visual Storytelling: Animations can convey information more dynamically and effectively than static images.
• Improved Brand Recall: Memorable animations can leave a lasting impression on viewers, strengthening brand recognition.

Importance of Fallback Images:

While animations offer significant benefits, not all email clients support them. Including JPG versions of the animated banners ensures consistent message delivery across all platforms.

Conclusion:

This case study highlights the power of animation in boosting email campaign effectiveness. By combining engaging animations with reliable fallback options, marketers can significantly increase open rates and enhance overall campaign performance.