Intelligent Pet Care landing page

Overview

OurPets was launching a new Bluetooth-connected product line called Intelligent Pet Care — smart feeders, water fountains, and a self-cleaning litter box, all monitored through a companion smartphone app. The landing page needed to introduce the concept, explain each product, and drive app downloads and product registrations.

Design

The hero led with the brand's playful voice (Your pet may be smart... but OurPets knows there is a smarter way") alongside a hand holding the smartphone app. It set the tone before any product detail appeared.

Below the hero, each product in the line got its own section: the SmartScoop litter box, the SmartLink water fountain, the SmartLink feeder, and the SmartLink accessories. The format was consistent — product image, plain-language description of Bluetooth monitoring, and a bullet list of tracked behaviors. That last detail mattered for a tech product in a category where "smart" often means very little; spelling out exactly what gets monitored (drinking frequency, litter box visit duration, feeding behavior) made the value proposition concrete.

Individual product pages included a comparison tool, related products, and a product inquiry form integrated with ActiveCampaign for lead capture.

Outcome

A WordPress landing page and supporting product pages introducing the Intelligent Pet Care line, built to handle both consumer education and lead generation in one flow.New product line introduction.