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Generative AI - aided web page design and content

The content on the page was generated using Generative AI, and the images were designed using Copilot Designer. 

The objective of updating Darden's Featured Media webpage was to highlight the accomplishments of Darden alumni and to provide a platform that would encourage other alumni to get involved with their alma mater. 

The initial illustration prompt didn't deliver satisfactory results as it exhibited an imbalance, showing more male MBA alumni. To address this, I used Photoshop to create a collage out of failed attempts and adjusted the color scheme to align with the Darden brand.

Date:

2023

Client:

UVA Darden School of Business

Role:

Assistant Director, Advancement Digital Communication Design • Communication and Marketing

URL:

www.darden.virginia.edu/alumni/featured/media

Tags:

AI-aided content and design, web design
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  • 3D visuallization
  • Adobe XD
  • AI-aided content and design
  • digital assets
  • Graphic design
  • Mobile app prototype
  • Packaging
  • print design
  • Shopify website
  • web design
  • Website prototype
  • WordPress website
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