Antares Audio Technologies — Website Redesign Concept

Overview

Antares Audio Technologies, creators of Auto-Tune, wanted a website that truly showcased the professionalism of their software. Their old site was packed with information and felt a bit outdated. With the new redesign, they focused more on highlighting the product itself—bringing the software front and center, together with the talented musicians who use it.

Concept

The redesign focused on showcasing product hero banners that blend the Auto-Tune interface with vibrant live-performance photography. Imagine a guitarist in a smoky spotlight or a classical musician deeply immersed in a concert; these images connect the software to real musical moments, avoiding a generic tech feel. The dark, high-contrast visuals perfectly matched the musical world the software inhabits.

Two main directions took shape. The Auto-Tune Live pages highlighted the software as a tool for live performances, with the product box and screen mockup integrated right into the hero, creating a seamless look. Meanwhile, the Auto-Tune 8 product page featured a tidy layout with detailed features, screenshots, and a glowing press quote from the New Yorker, along with a Guitar World Platinum Award badge, showcasing external approval that supports the premium pricing.

The overall site design, along with the Antares brand navigation, organized the product lineup into a clear, easy-to-navigate grid, with individual product cards showcased below the main hero rotator.

Outcome

This is a proposed website concept highlighting the product-first approach for the Antares brand, prepared for client review and the next steps in development.