Reunion 2024 brochure

Objectives

1. Engage alumni with a visually appealing design.
2. Present reunion details clearly.
3. Reflect Darden’s brand identity.

Design Approach

1. Audience Understanding: Researching alumni preferences informed the design.
2. Concept Development: Blending nostalgia with modernity through colors, fonts, and imagery.
3. Visual Elements:
   • Color Palette: Mirroring Darden’s brand colors.
   • Typography: Mixing classic and contemporary fonts.
   • Imagery: Using high-quality images from past reunions and campus life.

Strategic Marketing Integration

1. Consistent Messaging: Crafting content with a consistent tone.
2. Call to Action: Encouraging alumni to register and participate.
3. Multichannel Promotion: Adapting the design for digital platforms.

Conclusion

Combining thoughtful design with strategic marketing, the 2024 Reunion booklet successfully engaged alumni, reinforced Darden’s brand, and supported the reunion’s success.