Data visualization case study

Challenge: Clearly communicate the importance of scholarship support in attracting donations for Darden Business School.

Solution:

• Data-Driven Approach: Compared Darden's scholarship data with the top 10 business schools, focusing on publicly available information.

• Targeted Content: Prioritized information influencing student and donor decisions.

• Compelling Narrative: Reorganized content to start with funding gaps, showcase scholarship impact, and end with inspiring recipient stories.

• Accessibility: QR codes and hyperlinks are used to access data sources easily.

• Visual Appeal: Translated complex data into charts and illustrations.

Outcome:

• A strong business case for scholarship support is presented through data and storytelling.

• User-friendly format with clear calls to action.

• Acknowledges the future ease of information access but emphasizes the current impact of donations.

This case study demonstrates how data analysis, clear presentation, and impactful storytelling can be combined to create a compelling message for fundraising efforts.