Day 4 Darden

Objectives

• Increase awareness and engagement for the Day4Darden campaign.

• Maintain consistency with Darden’s brand identity.

• Utilize multiple channels to maximize reach.

Strategy and Implementation

1. Multichannel Integration: Developed cohesive designs for email headers, social media posts, LinkedIn updates, and website banners.

2. Brand Alignment: Ensured all digital assets reflected Darden’s brand colors, typography, and visual style.

Execution

• Email Headers: attention-grabbing email headers that highlight key messages and call-to-actions.

• Social Media: Created a series of posts for platforms like Facebook, Twitter, and Instagram optimized for engagement and shareability.

• LinkedIn: appealing visuals tailored for LinkedIn.

• Website Banners: prominent placement to drive traffic to the fundraising page and increase visibility.

Conclusion

The multichannel fundraising campaign effectively reached and engaged the alumni community. The multichannel approach successfully increased campaign visibility and engagement, significantly boosting donations for Day4Darden.