Re-branding catalog website featuring a line of pet products addressed to Food / Mass / Drug channel.
Pet Zone product positioning is “pet-specialty quality at a value price”. The target consumer for this brand is: women, age 35-60, pet owners, with children and a median HH income of $55k. This consumer wants their pet to be enriched by his/her toys but is not willing (or able) to pay pet specialty prices for enrichment items. The personality of the brand is fun, practical and warmhearted. In summary, no other brand offers easier access to high-quality products that go beyond fun, functionality and price than Pet Zone.